noon

The best shopping app in UAE, Saudi Arabia and Egypt. Your go-to app for shopping everything from mobiles and electronics to fashion, groceries, and fast food delivery!

Discovery

User Research

UI design

Introduction

From mobiles to home appliances, beauty, fashion, electronics, everyday grocery essentials, fast food delivery, and more, noon is the best online shopping app for all your shopping needs.

Client

noon - Dubai,

Services

Discovery

User Research

UI design

Discovery

The client

Starting in 2017 with noon.com, the region’s homegrown e-commerce platform and leading online shopping destination, noon is now an ecosystem of services, all developed to help empower and inspire a generation of diverse digital-first consumers and businesses. Offering incredible value across multiple categories with world-class service, delivering to customers in the Kingdom of Saudi Arabia, the United Arab Emirates, and Egypt.

Problem & Challenges

The challenge

Enhancing noon's UI/UX involves challenges like balancing personalization and simplicity, maintaining visual consistency, and optimizing performance. Key focus areas include designing intuitive navigation for features like a super Wishlist and floating widgets, ensuring accessibility, and driving engagement with non-intrusive pop-ups.

Problem

Balancing Complexity: Adding features like a super Wishlist, all categories, and floating widgets risks overwhelming users.

Solution

Use a modular design to organize content, prioritizing features with personalization.

Problem

Maintaining Visual Consistency: Updating icons and pop-ups must align with the brand identity. Event pop-ups may disrupt the user experience.

Solution

Use subtle, dismissible banners and allow users to customize notification preferences.

Super wishlist

The Super Wishlist feature allows users to save and organize their favorite products, enhancing convenience and promoting repeated engagement.

Lack of clear categorization can make it difficult for users to manage saved items. Introduce categorized sections like "Electronics" or "Fashion" to improve organization and usability.
Unclear entry points may hinder discoverability. Use prominent icons or labelled tabs like "Wishlist" on the home screen to guide users directly to the feature.

Category selection

Category selection tiles feature allows users to quickly navigate and explore various product categories, improving accessibility and reducing search effort.

Overcrowded layouts can overwhelm users and hinder selection. Use a clean grid layout with intuitive image and concise labels to maintain clarity.
Generic or unclear visuals may fail to convey category meaning. Utilize high-quality, representative images or icons with descriptive text to improve recognition and engagement.

Order again

Order Again button allows users to quickly reorder past purchases, enhancing convenience and streamlining repeat shopping.

Place the 'Order Again' button prominently on each order card to ensure users don't overlook it.
Ambiguous functionality could confuse users about what happens after clicking. Use direct button like "Order Again" and provide a confirmation screen showing the items being added to the cart.

Exclusive Deals

The Exclusive Deals and Event Pop-ups feature highlights time-sensitive offers, driving user engagement and conversions.

Intrusive pop-ups can disrupt the user experience. Using non-intrusive formats like banners or modal overlays with a dismiss option to minimize annoyance.
Irrelevant offers may reduce user interest. Personalize deals based on user preferences and browsing history to ensure relevance and increase engagement.

Conclusion

Impact

The Noon app simplifies online shopping with easy navigation, personalized recommendations, and a wide variety of products. Features like quick checkout, product reviews, and efficient delivery enhance convenience and trust. Its user-friendly interface and order tracking ensure a smooth, reliable shopping experience, making it a valuable tool for consumers.