Bus Simulator Bangladesh

Bus Simulator Bangladesh is a popular mobile game in Bangladesh, India, Pakistan, Indonesia and other countries. Over 1 million users have already downloaded this game. It currently has over 3,02,739 Monthly Active Users.

UI/UX DESIGN

User Research

MOBILE APP

Discovery

Introduction

With over 1 million downloads and 302,739 Monthly Active Users, Bus Simulator Bangladesh is a regional favorite. This redesign highlights our approach to refining its UI/UX to enhance usability, aesthetics, and more player engagement.

Client

Bus Simulator Bangladesh

Services

UI/UX DESIGN

User Research

MOBILE APP

Discovery

The client

Ghost Interactive is revolutionizing AR and VR mobile gaming with immersive storytelling, interactive gameplay, and dynamic experiences. Their multidisciplinary team of designers, developers, and storytellers creates digital landscapes that blend entertainment with lasting impact. With a mission to showcase the beauty of Bangladesh through immersive gameplay, Ghost Interactive redefines digital engagement, culture, storytelling, and innovation.

Problem & Challenges

The challenge

To engage users, new features need to be added. Events, Daily Rewards, Offers, Leader board, Multiplayer mode, and the most interesting change was the addition of a new “Season pass” feature. For consistency, the entire game should also be redesigned.

Problem

Players struggle with game entry and navigation, encountering misleading disabled-looking buttons that are functional. Additionally, features displayed but not accessible frustrate users, leading to decreased engagement and satisfaction.

Solution

Simplify the navigation design with clear, intuitive pathways and actionable cues. Redesign buttons to visibly indicate functionality and ensure only accessible features are displayed to improve clarity and user trust.

Problem

The absence of anticipated elements like multiplayer mode and a season pass reduces player interest. Combined with competition from simulator games offering richer features, retaining a loyal player base becomes a challenge.

Solution

Prioritize the development of multiplayer functionality and a season pass to meet player expectations. Additionally, incorporate unique, culturally resonant elements to differentiate the game and attract a broader audience.

Multiplayer mode

Multiplayer mode takes the game to new heights of excitement. The multiplayer mode offers endless opportunities for socialization, teamwork, and unforgettable moments of shared victory.

By introducing multiplayer mode, we provide a platform for players to engage, collaborate, and forge new friendships within the gaming community. Also connecting with friends while gaming.
The competitive and cooperative nature of multiplayer experiences keeps players engaged in playing the game.

Season pass

Adding season pass helps us to gain more engagement because the new season pass comes every month. So users get updated new buses, cash, gold, etc.

Players who purchase the season pass will get access to new buses and more that free players won’t get.
So that users spend more time in the game to gain XP so collect their gifts. The main thing attract users is that the free gifts.

Leaderboard

It helps to climb the ranks and prove users worth on the leaderboard, where the most skilled and dedicated players are recognized. Compete against other players from around the world, and seek to reach the coveted top positions.

Leaderboard features injects a sense of competition into the game, driving players to push their limits and improve their skills.
It’s motivating players to invest time and effort into improving their performance and securing a higher rank on the leaderboard.

Events

Events will elevate users gaming experience to new heights. For a series of time-limited challenges, exclusive rewards will keep users coming back for more and showcase items to stand out among fellow players.

By completing event-specific tasks and objectives, players can unlock new items and make their profile better than other user’s.
Events inject a fresh dose of excitement and variety into the game.

Conclusion

Impact

The redesigned game enhances player engagement with intuitive navigation, functional buttons, and accessible features. Anticipated additions like multiplayer mode and a season pass increase excitement and replay value. By addressing player feedback and introducing unique cultural elements, the game creates a more satisfying and competitive experience, ensuring lasting appeal in the simulator genre.